Traditional Marketing vs Digital Marketing: What’s Best for 2021?

 

1. Traditional Marketing vs Digital Marketing: What’s Best for 2021?

 

Table of Content 

• Introduction
• Traditional Marketing Pro’s & Con’s
• Digital Marketing Pro’s and Con’s
• Why choosing a correct digital marketing agency is highly crucial for small-scale businesses? 

 

 

aspects of Digital marketing 

Introduction

In Today’s World Marketing of a Business or a Products is one of the most important Aspect Around any Business Activities in the World. The Word “Marketing” Itself derived from a Latin word, “mercatus” which means marketplace. But with the recent advancement of modern internet infrastructure around the word meaning and definition of marketing have changed drastically. Earlier Before the availability of fast internet and smartphones Traditional Marketing plays an important role in communicating, delivering, and exchanging solutions to the customer through their brands and services. 

 

TRADITIONAL MARKETING	DIGITAL  MARKETING
Traditional Marketing is expensive as it includes the cost of printing, tv and advertisement Hiring Celebrities and Sportsperson Sometime cost more than 80% of the total Advertisement Budget	Digital Marketing is highly economical and Affordable. As Use of Social Websites for Products and services Promotion does not cost even a single penny. If they want, they can choose Paid Ads Which are also much more economical
Using Traditional Marketing methods. The company must wait for weeks or months for the results of the Campaign	With Digital marketing it is easy to quick and real-time marketing results
Traditional Marketing involves most of the time one-way communication because of rigid marketing medium	Digital marketing on the other hand promotes two-way communication, helps to satisfy the customer
Very little interaction is involved	Digital marketing offers a number of various platforms to interact with the customer's Such Social media Platforms, Websites, and apps
Traditional marketing planning requires a longer time from creation to execution	With the help of digital marketing Tools Planning and executing require lesser time and can be easily executed

 

 

 

Traditional Marketing Pro’s & Con’s

 

Traditional Marketing plans and tools involve creating Advertisements for Tv’s Radio and Magazine, pamphlet distribution, Banner and display Marketing on the roadside, Marketing through sales staff predominately in the Pharmaceutical and Diagnostics Industry, Event Marketing Telemarking Usually Required Endorsement by Star Celebrities and Sportsmen especially for commercials ads 

Although most of the traditional marketing tools and strategies are time tested. Traditional marketing service providers are easily available in major cities can be easily hired for their services. But the expense associated with traditional marketing services is very high Especially difficult for small scale business enterprises or start-ups to use these services for a very long time as they have to limit the marketing cost of the product within a certain range because of the narrow operating margin

 

Digital Marketing Pro’s and Con’s

 

With the availability of fast internet services and smartphones around the world. The cost of using fast internet has been drastically decreased. Getting products from one country to other through e-commerce platforms is easier than ever before. Digital marketing tools and services help small businesses in Canada to drive their sales and improve their revenues even after the setback of the covid -19 Pandemic. With the help of digital marketing services, a small business can improve their brand awareness Cost-effectiveness advertisement & Promotion, and More targeted audiences. But what makes digital marketing difficult is the presence of thousands of already operational online businesses working simultaneously to grab the attention of users makes it very difficult to run a business online  

 

Why choosing a correct digital marketing agency is highly crucial for small scale business? 

 

Canada is a very good example of how the cooperation of small businesses and good digital marketing services help each other to grow mutually. Almost 91% population of Canada has Internet connectivity. Canada has one of the highest smartphone users with respect to the population of the country approximately 31.88 million users in 2021 which is expected to grow to 34 million users in 2024 with 71 % have at least one smart device at home. Therefore, a huge opportunity lies in Canada in grabbing the attention of Digital Audiences  

Choosing the right digital marketing services in Canada can help small businesses to improve overall business health and cut down the marketing cost Significantly. Many online marketing companies in Canada offer competitive digital marketing Pricing packages under one roof. One such example is Affordable SEO Services That can improve the Search ranking of Websites on search engine page results without any marketing expense result in high-quality lead generation  

 

 Conclusion

Storeemart is one of the highly respected and prestigious Digital marketing agencies in Canada run by highly experienced teams believes in “Customer first” Ideology. Storeemart offer E-commerce related Solution with 24*7 Customer support Such As E-commerce Promotion tools Such As SEO, E-mail Marketing, content marketing, social media marketing, you-tube marketing, Social media advertising, etc